Since few days back, the web has been abuzz with rumor of development of a Humble Indie Store that sells cross platform games.
This rumor was fueled when people found direct links to purchase indie games. Try it yourself. Just add the name of game at the end of link. All small, no spaces. Like this:
Gish, World of Goo, Aquaria, Lugaru, Samorost 2, Cortex Command, Machinarium, Osmos, Revenge of Titans, Trine, Shadowgrounds, Shadowgrounds Survivor, Splot, Jack Claw, Cogs, Hammerfight, And yet it moves, Steelstorm, Atom Zombie Smasher, Trauma, SpaceChem, Voxatron, Chocolate Castle, Jasper's Journeys, Zen Puzzle Garden, Dungeons of Dredmor, VVVVVV
However, the rumor died as Humble Indie has always been providing a widget for indie devs to sell their games. Check the link below:
Indiegamemag was not content with it decided to go to the root of matter. So they bought a game from the widget and were greeted by 'Humble Store' instead of 'Humble Bundle' They also received email confirmation from 'Humble Store'.
However, this was still not enough. No official word yet. So Indiegamemag directly contacted Jeff Rosen. This is what he said:
“The Humble Store is something we are working on”.
“We don’t really have anything to announce at the moment. It is a super easy way to buy games. You can see it in action on a few sites like braidgame.com and wolfire.com/overgrowth. When we open it up to more developers, we will let people know. Any ETA at the moment would be pretty inaccurate.”
So still not a 100% confirmation but we can say that something is being developed by Humble guys. A Store or some other way of buying DRM free games at one place is definitely on the cards.
If this happens Humble Indie Store can give serious competition to Steam and Desura considering the advantages it can offer. You don't even have to make an account. Just put your email, buy the game and all proceeds go to devs. No cuts.